84% are more likely to shop at a store that accepts stablecoins over one that doesn't. Here's the data.
79% of stablecoin holders identified online shopping as a major category where they would use stablecoins.
“The infrastructure is ready. The customers are ready. What follows is the data that shows exactly how ready they are.”
Ron Tarter, Founder & CEO, MNEE Pay
A national survey of U.S. stablecoin holders, conducted with YouGov. Six numbers that reframe what acceptance is worth.
of crypto holders in the United States own stablecoins.
of stablecoin holders would be likely to preferentially shop with merchants that accept stablecoins.
would shift at least 1% of their monthly spending to stablecoin payments if just 10 of their favorite merchants accepted them.
named online shopping as a top category where they would spend stablecoins.
hold stablecoins for future spending, not trading or speculation.
hit friction when trying to pay for goods or services with stablecoins.
Digital assets have already gone mainstream in America. In May the National Cryptocurrency Association identified one in four U.S. adults as a cryptocurrency holder, while Security.org found that 30% of American adults owned digital assets in 2025.
Research conducted by MNEE Pay in partnership with YouGov, the global research data and analytics group, found that 41% of American crypto holders own stablecoins.
Extrapolating from the numbers provided by the NCA and Security.org, MNEE Pay and YouGov’s findings suggest that potentially millions of Americans already hold stablecoins.
88% of crypto holders aged 18–34 hold stablecoins, while 85% of those 55 and older hold none. As younger demographics accumulate purchasing power, ownership grows with them. Businesses with younger customer bases have the strongest first-mover incentive.
Only 35% cited trading or DeFi. The majority hold stablecoins for everyday financial purposes:
of holders already receive digital dollars as payment. Without merchant acceptance, they have to convert back to USD before they can spend, adding cost, delay, and friction every time.
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