83% of your customers would choose you over a competitor just for accepting stablecoins. Here's the data.
79% of stablecoin holders want to use stablecoins for online shopping
“The infrastructure is ready. The customers are ready. What follows is the data that shows exactly how ready they are.”
Ron Tarter, Founder & CEO, MNEE Pay
A national survey of U.S. stablecoin holders, conducted with YouGov. Six numbers that reframe what acceptance is worth.
Americans may already hold stablecoins, roughly 12% of the U.S. population.
would be more likely to shop with a merchant that accepts stablecoins.
would increase their stablecoin usage if 10 of their favorite merchants accepted them.
named online shopping as a top category where they would spend stablecoins.
hold stablecoins for future spending, not trading or speculation.
hit friction when trying to pay for goods or services with stablecoins.
Roughly 30% of American adults owned digital assets in 2025. Our research found that 41% of crypto holders own stablecoins, suggesting tens of millions of Americans may already hold them.
88% of crypto holders aged 18–34 hold stablecoins, and only 15% of those 55 and older hold none. As younger demographics accumulate purchasing power, ownership grows with them. Businesses with younger customer bases have the strongest first-mover incentive.
Only 35% cited trading or DeFi. The majority hold stablecoins for everyday financial purposes:
Of holders already receive digital dollars as payment. Without merchant acceptance, they convert back to USD before they can spend, adding cost, delay, and friction every time.
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